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Party On! Sage Fruit Front Row Challenge Returns to Southern Iowa Speedway Monday August 8th, 2022

Photo- David Hill

(PETERSEN MEDIA)- Every year in August, much of the country’s racing population turns their attention to Southern Iowa Sprintweek. Chalked full of some of the best racing of the season, Southern Iowa Sprintweek also offers some of the best fan engagement as well, with The Sage Fruit Front Row Challenge president. by the Rayce Rudeen Foundation and Country Builders Construction topping the list; after all, you go to Southern Iowa Speedway to party on this night, and a race just so happens to break out.

“The Front Row Challenge Ent. Team looks forward to this event every year,’ FRC Ent.’s Terry McCarl said. “For our fan base, it is a chance to let loose a little and really enjoy themselves while a very lucrative race takes place around them. We have been extremely fortunate over the years to build up a great team of marketing partners that give back to not only the racers, but to much of the fan base that attends in person.”

With the infield designated as the “Party Zone” fans get awfully creative in what they bring into the infield. The only stipulations are no vehicle can be over eight feet tall, and no scaffolding is allowed to be constructed, as there is also a packed house in the main grandstands there to spectate.

Late Summer in the Midwest can bring quick rainstorms through the area, and in the past that has allowed the Party Zone to improvise and turn the infield into a mud wrestling tournament during the delay with great popularity. During the 2021 event, Cornhole Tournaments became extremely lucrative as one group built their own event up to offer $2000 to the winner.

The Party Zone also invites patrons to bring their own grill’s and set up a cookout and enjoy all the offerings of the Sage Fruit FRC presented by the Rayce Rudeen Foundation and Country Builders Construction, from the party to the race, there is something for all our fans to enjoy on this night.

While the party rages on, and race does break out, and this year’s event will offer a cool $21,000-to-win and $800-to-start for the Sage Fruit 410ci division, a $1000-to-win King of the Hill Match Race presented by DeBerg Concrete, and a $1000-to-win SeaFoam IMCA 305ci feature event.

As details continue to finalize for 2022’s rendition of the Sage Fruit FRC presented by the Rayce Rudeen Foundation and Country Builders Construction, a look back at the 2021 event, which was won by NASCAR Champion Kyle Larson, shows just what types of goodies and bonuses can be expected.

2021 saw Willwood Brakes offer $1200 in product to the Hard Luck driver, as the Jack Housby Hard Charger took home $500 in cash and a KSE Power Steering Pump.

Famed website owner, Alan Holland added a PA Posse Bonus to the race as the highest finishing PA Posse Member took $500 in cash back to the Keystone State.

Always with international flavor at the Sage Fruit FRC and Southern Iowa Sprintweek, Premier Speedway in Warnambool, VIC, AU offered two Right Rear Tires to the highest finishing Australian native.

Other bonuses included $500 from SeaFoam Motor Treatment to the Fast Time Qualifier, while Heat Race Winners took home $1200in cash and other prizes courtesy of the Rayce Rudeen Foundation, HRP, and Brown and Miller.

During last year’s event, a total of 7 Hoosier Tires, $2000 to HRP, $1200 to Wilwood, $1000 to Brown and Miller, $400 to All Star Performance, two sets of Schoenfeld Headers, and a KSE Power Steering Pump was all handed out between the 410ci and 305ci field thanks in part to a ton of great marketing partners.

Our fans in the stands and our party goers were also equally rewarded as SeaFoam threw out Football’s with driver names on them. If you’re football carried the name of the winning driver, you walked out with $250, the second-place finisher equaled $150, and the third-place finishes equated to $100.

The ever-popular free hand out items were also in abundance at the 2021 Sage Fruit FRC as over 2000 items were passed out including, hats, shirts, koozies, key chains, footballs, and FRC Beads.

While most races during this week offer up lucrative pay days, the Sage Fruit Front Row Challenge presented by the Rayce Rudeen Foundation and Country Builders Construction makes a point of emphasis on involving the fans, offering a memorable experience…in some facet, and goes above and beyond trying to ensure that they leave with a piece of memorabilia from the event to keep them coming back year after year.

As we move into the Summer Months, fans are encouraged to grab their tickets now to ensure they too can be a part of the 2022 party in Osky.

General Admission ticket prices are as follows and are currently available at, or by calling our office 515-957-0020- Adults $30 and Kids 12 and under $15.

Reserved Seating prices are Adults $35 and Kids 12 and under $15, and these can only be purchased by calling the office at 515-957-0020.

Infield Party Passes are $20 if purchased in advance or $25 on race day, while kids 12 and under are just $5.

“We are extremely thankful for all of the support we receive for this event from the competitors to the sponsors, to the fans,” McCarl said. “2021 was a great event and we are hoping 2022 is even better yet.”

JOIN THE TEAM- Any marketing partners interested in getting involved with Front Row Challenge Enterprise, LLC, please reach out to 515-957-0020.

PETERSEN MEDIA: Petersen Media is a PR firm can handle your public relations, marketing, and any other promotional needs. For more information visit, email, or follow @Petersen_Media on twitter.




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